The Internet is changing sales tactics everywhere. Seven of the ten-most visited retail Web sites during the past holiday season belonged to dominant bricks-and-mortar retailers such as Wal-Mart, Apple and Target. Commercial success is becoming increasingly dependent on how well retailers manage their multiple sales channels.
Attention: Advertising Agencies, Marketers, Direct Manufacturers, Online Retailers and Mass- and Mini-Merchandisers.
The Multi-Channel Shopping report analyses the changing dynamics of retail sales and customer communications.
Wal-Mart and Target have joined Amazon and eBay as the most heavily trafficked e-commerce Web sites, and retail chains account for about 40% of online sales, compared with just over 25% for pure-play Internet retailers.
Why? Sophisticated online shoppers, many of whom are also the biggest spenders, expect their favorite retailers to offer a satisfying cross-channel shopping experience, whether it is to browse print catalogs before buying from e-catalogs, order goods online followed by in-store pickup or research online prior to making store purchases.
Today, to compete anywhere, you have to be everywhere.
Key questions the "Multi-Channel Shopping" report answers:
- How do cross-channel shoppers differ from single channel shoppers?
- What are the implications of cross-channel shopping to retailers?
- What strategies are retailers using to manage their multiple sales channels?
- How do the Web sites of store retailers, catalog firms and Internet-only merchants compare in terms of sales volume and growth, conversion rates and customer satisfaction?
- And many more?
The Multi-Channel Shopping report analyses the changing dynamics of retail sales and customer communications. 