Hot, soft and alcoholic drinks all compete for share of throat - Euromonitor International researches all three global markets, as well as their channels of distribution. This report - Global Drinking Habits - analyses trends in drinking habits for all beverages and their share of throat in all major markets. It looks at what people are drinking and where they drink it, as well as identifying the key market drivers shaping each industry, such as convenience, image, health and affordability.

Why buy this report?
* Get a detailed picture of the global drinks industry
* Pinpoint growth sectors and identify factors driving change
* Understand the competitive environment and the market's major players
* Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.