Vitamins And Dietary Supplements in the United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Vitamins; Dietary supplements; Tonics and bottled nutritive drinks; Child-specific vitamins and dietary supplements

Highlights

The downturn experienced by vitamins and dietary supplements since 2002 was finally reversed in 2004, with growth mainly driven by dietary supplements, in particular fish oil and combination products. Sales increased by 9% in current value terms in 2004, to ?442 million.