The increasingly fast-paced nature of consumer lifestyles has created a cash rich but time poor society. The focus on formal meal times continues to diminish, with "on-the-go" eating and snacking becoming increasingly popular. Food and drink manufacturers are now being forced to rethink their strategies and are looking to impulse food and drink channels as an increasingly important way of reaching consumers.

Euromonitor International's Impulse Food and Drink Channels in China report analyses food and drink sales (2000-2005) through outlets including foodservice, kiosks, service stations, duty free and vending machines. The number of outlets, key companies and the factors influencing food and drink sales including, economic context, consumer lifestyles, tourism and seasonal consumption are analysed. Forecasts to 2010 illustrate how the market is set to change.

Sector coverage: packaged food, packaged drinks and unpackaged drinks

Why buy this report?
* Get a detailed picture of retail sales through impulse food and drink channels
* Pinpoint trends and identify factors driving change
* Understand the competitive environment, the market's major players and leading brands
* Use five-year forecasts to assess how the market is predicted to develop

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore and Shanghai and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.