US beverage container demand will approach $20 billion in 2010 as packaged beverages outpace fountain drinks, draft beers, bulk waters and the like. Plastic will remain the growth material while glass will continue its recovery based on premium beer bottling. Bottled water will pass beer as the third largest market behind carbonated soft drinks and milk.

This study analyzes the 218 billion unit US beverage container industry. The study presents historical demand data (1995, 2000, 2005) and forecasts to 2010 and 2015 by market (e.g., carbonated soft drinks, milk, bottled water, fruit beverages, sports beverages, beer, wine, distilled spirits), and by material (plastic resins, metal, glass, paperboard).

The study also considers market environment trends and indicators, details industry structure, evaluates company market share, and profiles 37 major players including Ball, Anheuser-Busch, Rexam, Owens-Illinois, and Crown Holdings.