This report examines the latest developments in the animal health industry relating to ‘generics' - the term traditionally used to differentiate non-proprietary drugs from the original, branded versions.

Since the first emergence of generics in the veterinary sector there has been a significant change in the way manufacturers handle their business. Today, there are both local and international manufacturers selling large quantities of inexpensive, quality products... so, what does the future hold for this important, but controversial sector?

This report examines in detail the future prospects for this area and provides useful case studies, which profile today's market leaders.