"Being neither food nor medicine but having properties of either of the two, nutraceuticals still fall into a grey area from a regulatory point of view yet in recent times has grown into a billion-dollar industry". Nutritional and dietary supplements - often named nutraceuticals as an amalgamation of the terms nutritional and pharmaceutical - have come a long way since a new trend in the care of companion animals in the 1990s.

Key coverage
- Understand the role of nutraceuticals and discover the key market drivers forcing growth
- Assess the world market with detailed breakdowns by species and segment
- Understand the variants in regional legislature and the affect of the Common Agricultural Policy.
- Evaluate the key issues in the global regulatory environment
- Examine the key commercial products driving growth including vitamins, minerals, amino acids, essential fatty acids, antioxidants, probiotics, enzymes EFAs and plant extracts and botanical remedies
- Review over 45 company profiles, their different approaches and varying successes

Market data
- Figures are provided for the global market for nutraceuticals for companion animals by region, species and product categories.
- Assess your competitors using the in depth analyses of 49 companies, including nutraceutical and herb specialists, animal nutrition companies and veterinary pharma companies.

Key issues
- What is a nutraceutical, what conditions can nutraceuticals treat and what are the benefits to the animal health sector
- The global, regulatory and professional status of nutraceuticals
- The variety of products that are available; what has been economically successful, as well as new products in development
- Discover what are the market drivers, key issues and market sizes
- The positive an negative impact that larger pharma and nutritional companies have made on the sector
- The global market for nutraceuticals for companion animals was estimated in excess of $1 billion in 2006, while it completed the year 2005 just below that mark.

Who should read this report?
- Those responsible for the marketing, strategy or business development within:
Nutraceutical manufacturers
Animal health R&D and drug discovery
Distributors of nutraceutical products
Generics companies
- Regulatory professionals would also be interested in this report given the grey area the nutraceuticals fall into and the varying global regulations.