"In the 1980s manufacturers of veterinary pharmaceuticals started to branch out into new areas, such as cardiovascular diseases, cancer and behavioral problems." This report identifies the types of behavioral problems experienced by dogs, cats and horses and the products available for treating these conditions.

Key coverage
- Take a detailed look at the growing market for behavioral products and gain a comprehensive understanding of the marketplace.
- Assess the wide range of products available from therapeutic products, pharmaceutical products to natural therapeutics.
- Use this report to identify competitor products on the market or to spot areas for potential new product development.
- Analyse detailed company profiles for the major players in the industry as well as smaller companies performing well in their niche sectors.

Market data
This report looks at the latest market trends in the field of products for use in behavior therapy, and at recent product developments. Company profiles are provided for the major and niche players in the market.

Key issues
- In general, behavioral problems in companion animals are acquired disorders, which occur as a reaction to inappropriate husbandry conditions, isolation or deprivation of social interaction. Other areas relate to diet, to pain sexual behavior or to ageing.
- More and more products are becoming available for areas in which it is not possible or feasible to perform a complete behavioral, learning-based therapy. Learn which therapeutic products are available and how they are used.
- Natural therapeutics such as herbs, homeopathic remedies, essential oils and pheromones are examined in detail.
- A considerable number of psychoactive, psychotropic and antipsychotic and tranquilising treatments available in the human field are also being approved for use in veterinary medicine and their numbers are growing rapidly.

Who should read this report?
If you are looking to move into the area of behavioral products or are already working in this sector this report will be invaluable.
New product developers, research and marketing or business development will find this particularly relevant.