Data from Wireless World Forum?s ?Brazil Mobile Market 2006? statisticalhandbook reveals that mobile ownership in Brazil will reach nearly 80 million individuals by 2006, making it the 5th largest mobile population in the world (ranked after China, USA, India and Japan).
Brazil will overtake Japan in 2007, rising to 4th in the world with under 25s responsible for the majority of the 10 million new subscriptions.
Despite rising ownership levels, mobile revenues are in decline. As ownership in the $12 bn annual mobile market rises, ARPU is falling ? from $16 pcm in 2004 to $10.4 pcm in 2007. Prepaid accounts for the majority of new subscriptions.
Data usage is on the rise, contributing under $1 to ARPU in 2006, although this is predominantly SMS (a $700 million a year market).
Data from Wireless World Forum?s ?Brazil Mobile Market 2006? statisticalhandbook reveals that mobile ownership in Brazil will reach nearly 80 million individuals by 2006, making it the 5th largest mobile population in the world (ranked after China, USA, India and Japan).
