Although the technical (3G network capacity) and legal (spectrum access) challenges appear to have been pinpointed, if not resolved, operators are nevertheless adopting a wide variety of strategies in their offers, favouring either video on demand or live TV, channels on a per-unit basis or in packages.

Feedback from pioneer rollouts and trials reveal a real interest on the part of consumers, depending on the billing model, and the services' ability to satisfy their growing appetite for individualised consumption, both at home and when on the move.

As a result, other outlets for mobile TV and video are emerging as the mobile phone is incorporated into the digital home (downloads from the PC to the mobile, retransmission of broadcast services), and so by-passing the use of networks, while the growing popularity of video communities could well give “editorialised” video a run for its money.

More significant still, at a time when households' electronic communication consumption is becoming increasingly accesscentric, so robbing content of its value, questions are being raised over video and TV services' economy, as free and for-pay models go head to head, combined with uncertainties over the added revenues that mobile TV might generate, and the lingering conflict between remuneration for access or remuneration for content.
Mobile TV and video in brief

- The mobile TV and video environment
- Mobile TV and video distribution schemes
- Overview of video offers available on 3G devices
- Feedback on pioneer mobile video offers
- New emerging services
- Shifts and trends in the mobile video value chain
- Market development scenarios and figures
Offers

- 3G
- Broadcast
- MNO
- MVNO
- Off-portal
- Home gateways
Services

- Simulcasting
- Video on demand
- Video communities
- Interactive TV
- Consulting & Research
Key issues

- Competition between 3G, broadcasting and fixed network extension solutions
- Service line-up strategies
- Initial feedback from services launch
- Consumers' willingness to pay
- New emerging services
- Changes in operator positioning
Who should read this report?

Regulators
- Identify mobile TV's role in fixed-mobile convergence

Internet companies
- Evaluate mobile advertising's medium-term potential

Telcos
- Obtain a complete overview of the mobile TV/video offer in late 2006
- Compare the leading telcos' offers and pricing models
- Obtain forecast figures on the five largest European markets

Equipment suppliers (consumer and computer)
- Understanding the mobile TV chain

Investors and analysts
- Analyse the state of competition in the mobile TV market
- Assess the mobile TV market's potential
Players profiled

- 3 (Italy, the UK)
- Disney
- Freemantle
- Kiboo
- M6
- MBCO
- Mobile YouTube
- MobiTV
- MTV
- Orange (France, the UK)
- Orb
- Rok TV (FreeBe TV)
- Sling Media
- SKT
- Sky
- Sprint
- Telecom Italia Media
- TiVo ToGo
- TU Media (SKT)
- Verizon Wireless
- Virgin
- Virgin Mobile
- Vodafone (Germany, the UK)