Starting with a look at the state of MVNOs' development in the most mature markets and sectors (media, retail), the report then explores the various strategies in place and identifies the chief selling points based on an analysis of the offers and their pricing, marketing and distribution schemes.

Also included in the report is a look at the players who are driving the mobile services market's growth: how MNOs are responding to this new trend, the stance being taken by integrated operators and what motivates companies - from a wide array of backgrounds (financial institutions, public utilities, automotive manufactures, airlines…) - to become MVNOs.

And, finally, IDATE has established several growth scenarios that will help further understanding of what is really at stake, and what the future holds for all of the players involved in the mobile services market: regulatory changes, and how competition and the changing shape of the service offering are impacting the sector's organisation.
MVNO in brief

- MVNOs' rise in the mobile industry
- Value chain and business models
- Existing and potential MVNOs' strategies
- How MNOs are responding
- Growth scenarios
Key questions

- What strategies are open to an MVNO?
- Under what conditions can an MVNO be profitable?
- What market share for MVNOs?
- What impact are MVNOs having on the mobile market in general?
- How are MNOs responding?
- What position are the other players taking: fixed telcos, ISPs, WISPs, internet and media companies…?
- What leverage thanks to regulation?
- What are the most likely growth scenarios?
Countries

- Belgium
- Denmark
- Canada
- France
- Germany
- Italy
- Spain
- UK
- USA
Players

- 7-eleven
- Amp'd mobile
- Boost Mobile
- Breizh mobile
- Debitel
- Disney mobile
- Easy Mobile
- Ello mobile
- Extreme Mobile
- Futur Telecom
- Gaymobile
- Helio
- Jitterbug
- M6 Mobile
- Mobile ESPN
- Movida
- OnStar
- Primus
- Qwest
- Saunalahti Group
- Tele2
- Telmore
- Tesco Mobile
- Transatel
- Virgin Mobile
- Wyless
Who should read this report?

Current and potential MVNOs
- Assessing the market's long-term outlook and profit potential
- The most viable strategies
- Identifying winning strategies

Mobile telcos
- Assessing the threat posed by MVNOs
- Fine-tuning response strategies

Fixed and integrated telcos
- Is this a market worth entering?
- How to take advantage of the MVNO phenomenon?

Equipment manufacturers
- Understanding the impact on the market
- Supplier or partner?

Investors and analysts
- Growth outlook, niche segment or mass market?
- Understanding the value chain and the business models