Service Strategies on DSL - how to maintain ARPU levels?
market briefing
 
Report

Service Strategies on DSL - how to maintain ARPU levels? (market briefing)Broadband access is experiencing worldwide growth, especially in Europe. Competition is fierce among ISPs and incumbent operators have to adapt their strategies due to aggressive alternatives and evolutions in technology.

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Broadband access is experiencing worldwide growth, especially in Europe. Competition is fierce among ISPs and incumbent operators have to adapt their strategies due to aggressive alternatives and evolutions in technology. ADSL services have become a major factor in ISP strategies.
Which services offer the greatest opportunities for success and what are the risks?

- VoIP
- TV
- Messaging
- Home networking
- Video on demand
- Security
- Music
- Games

What are players' strategies to attract new customers, prevent churn and increase revenues?

- Range of services
- Triple-play activities
- Partnerships
- Portals
- Hardware & Devices
- etc.

New price structures due to higher bandwidths
- Billing by volume, by connection time
- Strategic ranges of bandwidth
- Service bundles
New price structures due to higher bandwidths

Operators

Comparative analysis of leading and alternative operators: BT Broadband, Fastweb, France Telecom, Free, Kingston Communications, Neuf Telecom - LDCOM, QSC, Telecom Italia, Telefonica/Terra, T-Online/Club Internet, Yahoo!BB.

Report Details:
Publisher:
iDate
Type:
Market Study - September 2004
Number of pages:
90
First Publication Date:
1/9/2004
 
 
 
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