3G Economics - European Mobile Operators' Strategies
Report
This market report provides an in-depth analysis of European 3G economics through an examination of the sector?s growth ? against the backdrop of a nascent 3G environment, and the rising importance of data services.
At a time when Europe's mobile sector is in the midst of a gradual transition from GSM to UMTS, this market report provides an in-depth analysis of European 3G economics through an examination of the sector?s growth ? against the backdrop of a nascent 3G environment, and the rising importance of data services.
Current performance and future prospects for the leading mobile services, in an era of new technology-centric competition between mobile operators: the advent of mobile TV, mobile VoIP, the launch of 3G consumer services, etc.
Strategies of Europe?s leading mobile operators
What positioning with respect to consumer services: tariffs, bundles, customer loyalty policies, handset subsidies, choice of key services, differentiation, etc.
How is 3G being adopted in the different geographic zones? In what areas does 3G offer real advantages?
Outlook for voice ARPU. How will mobile operators increase data ARPU? Excluding increased SMS revenues, is it possible?
Revenue and subscriber base growth forecasts for Western Europe
Forecasting Models
IDATE has developed a detailed market forecasting model for precise analysis by zone and by country:
This market report provides an in-depth analysis of European 3G economics through an examination of the sector?s growth ? against the backdrop of a nascent 3G environment, and the rising importance of data services. 
