Carriers look at IP application platforms as a means to beginning their slow migration to fully convergent, IP-based networks and services. Some carriers view IP-based applications as highly personalized “sticky applications” that will stem the tide of customer churn; other carriers are pinning their hopes on IP applications as the vehicle that will bring new service revenue on stream at a quicker pace.

IP-Based Applications Services Market 2007-2012 provides detailed data on the status of the IP-based applications market in each global region. IP-enabled applications market assessments for each global region are provided for residential video telephony, fixed-mobile convergence, file sharing/downloading and MMS services, streaming services, location-based services, and presence-based services. The study evaluates the status of the market as it exists today and provides a detailed analysis of how it will develop over the next five years.