Thus far in the US the substitution effect has been one way: many consumers are substituting a wireless phone for wired phone and making their wireless service their only telephone service. For local and long distance companies this trend has been disastrous?resulting in a steady decline in the customer base and revenue.

In this study, Insight examines the potential impact that the single phone with fixed and mobile capability will have on the stakeholders: local wireline carriers, long distance providers, broadband ISPs, wireless carriers, and handset vendors.

This report details the technologies and marketing enablers that each stake holder segment must address to achieve a successful convergence strategy. Based upon our analysis of current international wireless-wireline convergence initiatives, Insight details how the various national communications environments are producing different models for success.