Mobile Entertainment: Country Profiles clarifies the market, giving insight and direction for anyone operating in this industry.

Music
-How are the key music segments expected to develop over the next five years and what will be the factors that either drive growth or cause a downward trend in revenues?
-Discover the key business models adopted around the world and learn the impact that they have had on numbers of users and levels of revenues
-Learn the importance of localisation of content and how international artists are failing to break into key markets
-What impact do cultural preferences have on the provision of regional business models?

Adult
-What business models are operators looking to deploy in order to exploit the adult services market without losing brand credibility and risking high churn levels?
-How important a role does the content aggregator play in the adult content value chain?
-What services are proving most profitable in the value chain: video, SMS, chat, user generated content?
-Which markets are seeing adult content take off and which have seen the segment stifled?

Games
-What role will direct-to consumer/off-portal initiatives play in the mobile games industry?
-How are successful operators managing their games portals?
-Learn the strategies from around the globe that have been implemented to expand the segment beyond the key 5%
-Why are media companies and console-games publishers stepping up their involvement in mobile games?
-What can be learnt from regional differences in mobile games strategies?

Video
-What is driving video content consumption around the globe?
-Identify the key content partnerships that are driving growth
-Learn the current size of the market and the key factors that shape segment growth over the next five years
-What has been the role of the consumer in creating content and how have operators leveraged this market phenomenon?

TV
-Learn which standards have been adopted in which regions, the pros and cons of adoption and how the mobile TV landscape is likely to evolve
-Licensing, rights and regulation: navigating the complexities of rights ownership
-Examining the business models for mobile TV: what have been the factors that have driven success or initiated failure?
-Personalisation and imaging
-What are the new services and applications driving mobile personalisation?
-Key drivers for growth in avatars, cartoons, screensavers and wallpapers from around the globe
-Which countries are still seeing significant growth and which are seeing slowdown and why?
-Communities and user generated content

Business and revenue models for mobile communities
-What are the different forms mobile community applications and services can take?
-Which countries have successfully monetized communities and what have been the key success factors?