Key Coverage
-Strategic market overview - comprehensive review of quadruple play strategies and the different approaches to the market
-Quadruple play value chain - gain insight to the current and evolving relationships between telecoms and media providers
-Potential risks - Quadruple play service provision is pitching at least three, and sometimes four, industry groups into ever increasing direct competition with one another. Each group holds a legacy position in its own market that it wishes to defend.
-Regional analysis - business intelligence covering 11 different markets, the quadruple play contenders and significant others
-Detailed case studies - discover the strategies of 42 different operators including Vodafone, Virgin, T-Mobile, Telefonica, Orange, NTT DoCoMo, SK Telecom and Sprint Nextel

Key Issues Addressed
This Management Report will enable you to:

-Evaluate the different approaches being adopted for quadruple play service provisioning by fixed carriers, mobile operators and cable/satellite companies
-Identify the threats and ramifications of current market developments and understand their wider strategic impact
-Understand how pure mobile operators will compete with full-service incumbents
-Assess how well telecoms operators are positioned to compete against the cable/satellite companies Research the business strategies of 42 companies in eleven of the world's most important markets

Countries / Sectors / Companies covered
3 Italia, 3 UK, Amena / Orange, Bouygues Telecom, China Mobile, China Netcom, China Telecom, China Unicom, Cingular, Deutsche Telekom / T-Mobile, E-Plus, France Telecom / Orange, KDDI, Korea Telecom, KTF, LG Telecom, Neuf Cegetel, NTL Telewest / Virgin Mobile, NTT DoCoMo, O2 Germany, O2 UK, Orange (formerly PTK Centertel), Orange UK, Polkomtel, Polska Telefonia Cyfrowa, SFR, SK Telecom, Sprint Nextel, Telecom Italia / TIM, Telefonica O2 Czech Republic, Telefonica / Telefonica Moviles, T-Mobile Czech Republic, T-Mobile UK, T-Mobile USA, Verizon Wireless, Vodafone Czech Republic, Vodafone Germany, Vodafone Italy, Vodafone Japan, Vodafone Spain, Vodafone UK, WIND

Who should read this report
-Mobile operators - evaluate and quantify opportunities for future revenue growth by expanding into adjacent markets such as fixed telephony, broadband and TV services
-Fixed carriers - assess the opportunities and challenges presented by offering mobility and broadcast content as part of your service offerings
-Pay TV companies - ascertain the importance of mobility on top of existing telephony and broadband packages, and see which technologies are being implemented
-MVNOs and service providers - analyse the business models implemented on a country-by-country basis by the world's largest and most successful operators
-Vendors - discover what strategies operators are implementing and understand why the emergence of IP and better fixed and mobile broadband technologies is driving the development of quadruple play services
-Consultants, analysts and venture capitalists - benefit from unbiased, reasoned, clear business intelligence to support your recommendations and investment decisions
-Regulators -identify the opportunities and challenges in attempting to regulate two industries - telecoms and broadcasting - which are now forming a converged service offering.