Key Coverage
-Understand why customers churn in the first place and what measures you can implement to prevent it
-Discover how to tackle churn in terms of business processes (refining customer care, loyalty schemes and customer segmentation and personalisation) and through the use of available software solutions
-Empower your organisation with a sophisticated understanding of the customer base, developing retention strategies and loyalty programmes for pre and post-paid customers
-Learn from real-life case studies how the major players in the market are dealing with churn and benchmark your performance against them
-Benefit from an exclusive new survey of industry professionals opinions on key trends in CRM and churn
-Profit from valuable suggestions as to how operators should adapt their strategies for the future.

Key Issues Discussed
Value of customer satisfaction: articulate the financial value of customer satisfaction to your business Profitability assessment: tying costs and revenues to specific customer segments to ensure products yield maximum profits Churn and loyalty management: predictive modelling and other techniques used to proactively retain and increase the revenues of profitable customers Business intelligence/analytics: data warehousing and mining techniques used to enhance decision making and uncover profitable data patterns Self-service: web and IVR-based strategies for lowering call centre and billing costs, keeping customers informed and making customer interaction more efficient CRM/customer care: personal interaction techniques and policies that improve the effectiveness of the call centre, helpdesk and field sales. Countries / Sectors / Companies Covered

Detailed case studies of major players including:
-China Resources Peoples Telephone Company
-Elisa
-Hutchison 3G
-Idea Cellular
-Kyivstar
-O2 UK
-Orange
-Sunrise
-T-Mobile UK
-T-Mobile USA
-Tesco Mobile
-Virgin Mobile

Who should read this report
Mobile operators
-Understand the facts on churn and churn management though market examples and real life case studies
-Gain an understanding of the direction the market is heading and how it relates to the needs of subscribers
-Learn about the segmentation strategies employed by your competitors and adjust your strategies accordingly
Vendors
-Discover operator strategies and determine how you can match their requirements
-Learn how you can partner with operators and handset manufacturers to target segments with more appealing services
-Identify strategies for creating successful mobile communities
Fixed-line operators
-Learn what mobile operators are planning in order to gain market share at the expense of your services
Industry analysts and consultants
-Gain a complete overview of how churn is impacting the telecoms industry, what retention strategies are being implemented and what technology solutions are available to achieve better customer management
Investment companies
-Find out about start-ups operating in the CRM space and determine which ones have the most promising business cases.