Key Coverage
-This essential study from the publishers of Global Mobile, assesses the opportunities and challenges presented by an increasingly complicated multi-channel environment in mobile retail and asks how to ensure communication along the value chain and with the end user.
-Channel distribution strategies - assess the opportunities and challenges presented by a complex multi-channel environment
-Mobile content distribution - evaluate the advantages and disadvantages of adopting different distribution methods
-Regional updates -analyse distribution and retail trends in Asia-Pacific, Americas, Europe, Middle East and Africa
-Industry survey - gain a unique insight into the mood of players in the global distribution and retail value chain

Mobile market and Retail Data:
-Exclusive mobile market forecasts to 2011
-Handset sales
-Prepaid versus postpaid
-Handset and device manufacturing trends
-Distribution network evolution
-Leading mobile distributors main trends
-Mobile retailers by sector
-Mobile sales over internet
-Number of retail outlets
-Customer demand for feature devices
-Replacement handset sales
-Worldwide mobile data users
-Operator revenue voice versus data
-Subscriptions by technology and global net additions
-Global on-portal versus off-portal revenues

Mobile Retail Forecasts to 2001 including:
-Revenue direct versus indirect channels
-Direct versus indirect channels market share
-Hardware versus data services market share
-Hardware versus data services by revenue
-Hardware revenue by category
-Revenue by region
-Handset sales by sector
-Handset sales market share
-Handset sales by region
-Data services sales by sector
-Data services sales market share
-Data services by region

Key Issues Addressed
-How do you make the most of retail opportunities in a saturated wireless market?
-How do you best address the opportunities for mobile handset and airtime distribution in developing markets?
-How do you get the channel mix right and manage channel conflict?
-What will be the new distribution channels over the next five years and how does existing strategy need to change to accommodate them?
-Which segments of the retail market - direct or indirect - will be successful over the next five years?
-Will mass market retail affect the mobile distribution value chain?
-What is the future for smartphone device distribution and value-added services?
-How can new content distribution channels contribute to revenue along the value chain?
-What is the best way to approach multi-channel retail and distribution?

Countries / Sectors / Companies Covered
Mobile distributors and retailers case studies: features profiles of leading distributors and retailers, looking at strategies that have proved to be successful and market conditions that have caused profiles to plummet. Case studies from saturated markets, as well as developing ones show how distribution and retail strategies differ worldwide. Case studies include:

Distributors:

-Brightpoint
-Cellnet
-Dangaard
-i2
-Retailers:
-Wireless Toyz
-Fone Zone
-Carphone Warehouse
-Axiom Telecom

Who should read this report
Operators
-Manage distribution channel conflicts and find out the best ways to incentivise supply chain partners
-Learn from leading edge case studies
-Establish the best ways to protect revenue by digital content in an increasingly crowded market

Distributors and retailers
-Explore how the distribution and retail market will evolve to 2011
-Discover new opportunities for value added services
-Handset and accessories manufacturers
-Access global forecasts and plan your distribution and retail strategy
-Evaluate new merchandising and branding opportunities in retail (eg online retailing)

Content providers
-Discover opportunities to partner with distribution outlets, operators and handset manufacturers to promote and supply content
-Consultants, system integrators and venture capitalists
-Gather reliable qualitative and quantitative data to support decisions and recommendations to clients