Key Coverage
-Exclusive industry survey - benefit from the full results of our exclusive survey of over 1,900 industry professionals across the entire mobile value chain
-Mobile operator strategies - analyse mobile operator business models, ARPU, revenue and profit trends, the new competitive landscape and fixed mobile convergence
-Mature and developing markets - identify trends, market drivers and opportunities for the key developed and developing mobile regions of the world
-Mobile networks and technologies - discover the latest developments in mobile broadband, IMS and WiMAX
-Mobile content and applications - determine the key revenue generating services for 2008 including portal strategies, mobile advertising, social networking and mobile TV
-Handsets and devices - understand what convergence means for the handset market and how software developments are driving applications

The survey answers the following questions:
-How confident are industry players for the coming year and how are voice and data ARPU levels expected to change?
-What services and technologies are proving the most important to the industry in 2008?
-What will happen to operating profit margins in 2008?
-Which markets and regions will offer the most opportunities in 2008?
-How will mobile portal strategies evolve over the next two to three years?
-What will become operators' preferred charging model for offering their customers access to mobile content, services and the mobile Internet?

Who should read this report?
-Operators : assess the potential strategies and business models to adopt in 2008
-Equipment vendors : learn which technologies and services mobile operators feel will be most important for them in the coming year and align your strategy accordingly
-Handset vendors : consider how new entrants, new mobile services and convergence will impact your future product strategy
-Content and application providers : consider which content services operators are planning to launch
-Analysts, consultants, venture capitalists and investors: gain a thorough understanding of the likely trends and issues facing the industry as a whole for 2008