Abstract
-Global Mobile Prepaid Strategies and Forecasts to 2012 is your global, strategic guide to prepaid markets, key players, forecasts and likely future developments. This exhaustive study will provide you with business critical information on the prepaid sector through a thorough analysis of the new revenue opportunities within this lucrative sector.
Key Coverage
-Prepaid market forecasts to 2012 - unique forecasts to 2012 for the entire prepaid market, including prepaid subscribers, growth in prepaid subscribers, prepaid mobile revenues and prepaid ARPU
-Tariffs and pricing strategies - assess usage patterns of prepaid users and new focus on on-net tariffs for communities of users
-Recharge channels - understand what drives a prepaid user to use one channel over another, which channels are favoured in different markets or by different segments, and how operators can use the channel to extend customer reach and offer loyalty incentives
-Prepaid beyond airtime - examine prepaid usage of non-voice services including mobile data, and the shift towards a common prepaid wallet for other prepaid services
-Prepaid roaming - review the current status of prepaid roaming, hindrances to take-up, recharge options while travelling abroad and which platforms are most commonly deployed to enable prepaid roaming
-Systems and solutions - evaluate the new positioning towards the convergence of billing, services and customer segmentation
-Segmentation and branding - assess emerging profitable markets such as the youth and benefit from commentary on how to capitalise on revenue opportunities within these markets
Key Issues Addressed
-What is the current global status with regard to prepaid customer registration?
-How are operators valuing prepaid customers?
-How are operators using bundles to create personalised tariffs?
-What new areas of prepaid pricing are operators focusing on?
-How are operators looking to stimulate prepaid data services?
-What other services are operators moving into on a prepaid basis?
-Are different brands being used to address prepaid segments, or is a single parent brand still adequate?
-How is the school-pupil market being addressed?
-How are operators addressing the ' non-contractual' aspect of prepaid users to retain them on their networks?
-Can a prepaid customer be a loyal one?
-How are operators working with distribution channels to create a balanced, cost-effective recharge strategy?
-What is the impact of life-time and extended validity vouchers?
-What is the global position with regard to prepaid roaming? How are operators addressing cross-border recharges?
-Has converged prepaid-contract billing finally arrived?
Who should read this report
-Operator marketing, CRM, VAS and distribution departments - gain insights into maximizing revenues and profits from the prepaid customer base while retaining them on the network for longer
-Handset vendors - analyse current prepaid usage and new segmentation strategies to aid in optimal handset designs
-Prepaid platform and billing vendors - understand market drivers, development and analyse operator strategies
-Suppliers of electronic recharge solutions - assess where new opportunities lie and get ahead of the competition
-Industry analysts and investors - benefit from a thorough picture of the market, as well as expert analysis and invaluable forecasts on which to base your business decisions
-Regulators - understand the impact of mandatory prepaid registration and operator shifts to hybrid plans
Countries / Sectors / Companies Covered
-Celtel Kenya
-Claro Brazil
-DiGi Malaysia
-Disney Mobile USA
-Esia Indonesia
-Fastlink Jordan
-Idea India
-MegaFon Russia
-MobileCom Jordan
-Mobilkom Austria
-Mobimak Macedonia
-MTN Rwanda
-Nedjma Algeria
-O2 UK
-Orange Switzerland
-Sunrise Switzerland
-Tata Indicom India
-Telefonica Chile
-Telefonica Spain
-Telenor djuice
-T-Mobile Croatia
-T-Mobile Czech Republic
-Tunisia Tunisia
-Ufone Pakistan
-Virgin Mobile South Africa
-Vodafone Australia
-Vodafone Germany
-Voxtel Moldova
-Xpress Jordan
-Yallo Switzerland
-Yess Austria
-Zantel Tanzania