Key areas discussed include:

- Global mobile advertising forecasts 2007-2012
- The need for viable, standardised metrics
- Case studies of mobile advertising campaigns
- Understanding and incorporating regulation to ensure maximum impact of mobile advertising
- Who are the mobile consumers

Essential reading for:

- Media brands, advertising agencies and content providers - Discover the opportunities that are available in mobile advertising sector, identify the revenue growth opportunities, business models
- Technology providers - Analyse the technology provisions and the changing roles of traditional advertising media
- Global and location based brands and advertisers - Learn about the regional differences
- Mobile Operator - Gain insight into the market trends and how it is likely to change over the next 5 years
- Content and search aggregators - Find out where the prospective revenues are in the sector.