Key questions and issues covered

Topics covered include:

- Mobile Social Networking industry segmentations
- The Mobile Social Networking value chains
- Enabling technologies on networks and mobile devices
- Mobile social community participant profiles and behaviors, today and tomorrow
- Existing, emerging and anticipated business models and revenue streams
- Most likely success strategies for existing and new players in the industry

Key questions answered by this report

- Is mobile social networking an extension of existing services or disruptive innovation?
- What are the key application segments for Mobile Social Networking?
- To whom is the mobile social networking phenomenon most relevant, how and for how long?
- Who is best placed to profit from mobile social networking?
- What is the role of rich media in the future of mobile social communities?
- What are the existing business models and what new models will emerge?
- What are the drivers and obstacles to mobile social networking growth?
- What is the size of the Mobile Social Networking market? Number of users, numbers of community registrations and key applications?

Global coverage

- Case studies provide in-depth analyses of mobile social networking players' strengths and weaknesses set in the context of their region
- Forecasts of users and revenues for 2007-2012

Who should read this report?

Operators & telecom service providers:

- Understand the new opportunities, challenges and threats to existing markets
- Identify the strategies, business models, revenue opportunities, market segments, technologies and devices to maximize revenues

Social Network Operators:

- Get the jump on going mobile and converting a destination to a state of mind
- Navigate the maze of device complexity and understand its potential impact on communities
- Find partners and understand their key motivators today and in the future

Infrastructure and device manufacturers, and software developers:

- Understand the Mobile Social Network opportunities and identify key players and potential partners
- Explore current and evolving roles in the service value chain

Consultants, analysts and venture capitalists:

- Benefit from unbiased analysis and data free from industry hype
- Provide clients with clear business intelligence and case studies to support recommendations and investment

Advertising agencies:

- Assess the potential, partners and strategies to tap the power of mobile communities