Key Coverage

- What are the main reasons for mobile operators offering instant messenger
- What mobile operators' concerns
- What is the value of mobile instant messenger as an additional message generating service to the operator
- How are operators approaching mobile instant messenger
- How do operators' mobile instant messenger strategies' differ according to region
- What impact will the GSMA's personal IM initiative have on mobile instant messenger deployment worldwide?

Market data

Mobile operator strategies; learn what the strategies which mobile operators are undertaking and why

Mobile instant messaging business models: asses the potential strategies available to adopt in your current and future business strategy

Enabling technology: Examine the technologies which make mobile instant messaging possible. Operating systems and user interfaces, and how they impact the uptake of mobile instant messenger. Embedded versus downloadable MIM clients - impact on take up
Key issues addressed

- Mobile operator strategies
- Interoperability and interconnect issues
- Business models
- Mobile advertising
- Enabling technology
- Future roadmaps

Countries/Sectors/Companies covered

- AOL mobile
- Agile mobile
- Argos
- Bouyygues Telecom
- Cell C
- Cingular Wireless
- Colibra
- e-buddy
- Google
- GSMA
- Jumbuck
- Microsoft
- Mixit
- Miyowa
- Mobinil
- Neustar/Followap
- Nokia
- Orange UK
- Oz Communications
- PICA
- StarHub
- Tencent QQ
- T-Mobile US
- T-Mobile Europe
- Turkcell
- Verizon
- Vodafone Group
- Yahoo

Who should read this report?

- Mobile network operators
- Fixed line telecom operators
- Fixed line instant messaging providers
- Mobile instant messaging providers
- Advertisers and media brands
- Device and component manufactures
- System integrators
- Consultants and industry analysts