Key Coverage

This report seeks to understand what consumers really think of mobile content. It examines end user opinions expressed in online discussion and therefore provides candid and unique insight into their opinions and attitudes. The report also compares end user attitudes with those expressed in 2005 to give a picture of how consumer sentiment has changed over the past twelve months.
Market Data

This report provides detailed insight into a range of areas relating to mobile content:

- What do users think of mobile content?
- What areas of mobile content attract the most interest?
- What do users say about how and why they use mobile content?
- Which content services attract most consumer interest and most positive sentiment?
- How does consumer sentiment changed over the last 12 months?
- How does sentiment differ between the UK, US, Germany and France?

Key Issues Addressed

This report is a fully revised and updated 2nd version providing a detailed survey of consumer attitudes to mobile content, based on a detailed survey of online discussion,

- What do consumers really think of mobile content?
- How much of an issue is usability and quality and how does it affect the user experience?
- How and why do users consume mobile content?
- Is the mobile content available, value for money?
- How does consumer sentiment change by geography?
- How has consumer sentiment changed over the past 12 months?
- How do various mobile content services compare - e.g. music, TV and games? What can I learn from problems and strengths in each content area?
- What do end-users think of the usability?
- What do consumers want to see improved about mobile content

Countries / Sectors / Companies Covered

All the different types of Mobile Content is covered in this report:

- Mobile TV
- Mobile games
- Mobile music

Countries covered:

- France
- Germany
- UK
- And the US

Who should read this report

Mobile content is a key focus for:

- Mobile Operators - who want to sell mobile content on their portals
- Content publishers - a great opportunity for all (music, games, media and TV) to extend their main franchises and improve growth
- Mobile content services - from portable gaming platforms like the MP3 players and portable games platforms.
- Publishers and Operators - know where and how mobile content compare against this competition
- Developers and distributors - including media companies, TV companies, games publishers, music companies and publishers
- Handset manufactures - understand how users are using their mobile handsets
- Hardware component manufacturers - understand the changes in making graphics chips for next generation mobile phones
- Games Console & MP3 player manufacturers - understand the mobile phone competition