Key Coverage

The major industry analysis covered within the Mobile Content and Services report include:

- Consumer sector analysis: Mobile enterprise analysis: evaluation of the mobile solutions employed in this sector.
- Business models: Coverage of key areas, including mobile advertising, mobile web browsing and search, location based services, billing and m-commerce
- Strategic issues: analyses the impact of the evolving content value chain on all industry players. Addresses regional trends, the impact of disruptive technologies such as VoIP and place-shifting, and the implications of converged offerings, such as T-Mobile USA's dual-mode WiFi/cellular service.

Market Data

- Content delivery and distribution: examines both on-and off-portal distribution models, analysis of media companies' direct-to-consumer strategies, such as News Corp's acquisition of Jamba. Explores the underlying enablers of content distribution, including service delivery platforms, on-device portals and embedded trials, and how they enable novel mobile marketing campaigns.
- Technology: the enabling technologies for the delivery of content and services are explained: wireless platforms, operating systems, user interfaces, digital rights management, wireless broadband technologies and more.

Forecasts

Complete region-by-region forecasts for users, traffic and revenues, from 2006 through 2011
Key Issues Addressed

The report details

- Global industry forecasts
- New services available
- Technology launches
- Major players strategies
- Future roadmap scenarios

Countries / Sectors / Companies Covered

Mobile Content and Services covers the global market and main geographic areas

Europe
Asia-Pacific
North America
Africa and Middle East

Who should read this report

- Operators
- Device and Component manufactures
- Content, application and service providers
- Consultants and Industry analyst