Key Coverage
- Strategies of key players across the complete mobile search & discovery value chain: examine the current search & discovery offerings, partnerships and deals in the pipeline of companies including Google, UpSnap, JumpTap, Medio Systems and Openwave, and analyse new revenue opportunities
- Case studies of leading mobile operators: understand how major operators including 3, T-Mobile and Vodafone are already generating revenues using search & discovery schemes and learn from their experiences
- Niche markets evaluation: gain insight into the business benefits search & discovery bring to the music and entertainment content sector and potential opportunities it presents, and analyse innovations in the pipeline such as multimedia search, voice-controlled search and "visual Google"
- Forecasts to 2010, detailing users and revenues for the sector for all key global regions
- Technologies available to mobile operators to encourage content usage and path-breaking hybrid approaches built around portal personalization, P2P recommendation, as well as the new methods of delivering relevant content on users' terms

Market Data

Mobile Search and Discovery also covers:
- Overview of available portals: analyse the current technologies that make it possible to personalize portal displays and assist in content discovery: how is Infospace's unique mix of multi-modal search, discovery and "mini-portal" offerings faring?
- Recommendation engines: examine the companies providing these services, including Agent Arts and New Bay, and the impact of their initiatives on social behaviour patterns
- Mobile search models and trade-offs - assess the possible partnerships for this space and which would be most suitable for your company
- Business models - benefit from company profiles and unique executive interviews with players including 4Info, Action Engine, FAST, MOOOBL, and Nokia, highlighting their strategies and business model preferences: do FAST's white label offerings pose a threat to established mobile industry players? Is Nokia's strategy for embedding content and search services on the handset paying off?

Key Issues Addressed
- What are the optimum business models for succeeding in mobile search & discovery?
- What are the business benefits of enhancing content search & discovery through personalization?
- Why is recommendation a critical ingredient in the capabilities mix going forward?
- What are the barriers to a successful mobile search & discovery implementation and how can they be avoided?
- Who is best placed to deliver search & discovery?
- What do I need to do to overcome the bottleneck of choice in mobile content and services?

Countries / Sectors / Companies covered
- 4Info
- Action Engine
- FAST
- MOOOBL
- Nokia

Who should read this report
- Mobile operators
- Media and Entertainment companies
- Service providers
- Handset and device manufacturers
- Search aggregators
- Global and location based brands
- Content providers
- Content Aggregators