Key Coverage

The mobile content market is in a constant state of flux. The business models employed in this industry are subject to the laws of evolution; those that deliver successful revenue streams and long-term economic viability will grow and see wider copycat implementation by other operators and providers. Those that do not will be mothballed and replaced by more successful ways to address the market.
Key Issues Addressed

- Unique View of the d2c market affecting the media and entertainment companies
- Case Studies from Telefonica Moviles, Universal Music, and EMI Music and many more
- Expert Analysis on the evolving relationship between mobile operators and media and entertainment companies. Can they work together to exploit the potential revenue share available in this sector?
- Evaluate investment opportunities in this sector

Countries / Sectors / Companies Covered

BBC,
Google,
Skype,
BMG,
Hands on Mobile,
Sony,
BSkyB,
Hutchinson,
3,
Sony Ericsson,
Disney,
Jamba,
Sprint,
EMI Music,
LG Electronics,
Telefonica Moviles,
End2End,
Mblox,
Turner,
Endemol,
Microsoft,
Universal Music,
Ericsson,
MobiTV,
Vodafone,
ESPN,
Motorola,
Volantis,
Fox,
MTV,
Warner Bros Studio,
Freemantle,
Nokia,
Yahoo

Who should read this report

- Operators: Evaluate best case strategies to increase content-led revenues; established winning partnerships with content providers; benchmark your company and learn from other companies' success stories
- Content providers and aggregators, brand owners: identify key players and assess the scope for successful relationships; review range of application scenarios - niche vs. mass market; define implementation strategies limitations and challenges
- Device and component manufacturers: Identify market developments, define handset segmentation strategies; analyse the impact on emerging mobile content on handset demand and design
- Consultants, analysts, and venture capitalists: Gain invaluable business intelligence to support recommendations to your clients.