This Report Will Enable You To

- Discover the real opportunities for SMS & MMS -What applications are likely to require MMS in the foreseeable future? How is SMS performing in different markets across the world?
- Understand Strategiesadopted in the consumer and business markets by major players; what approaches have operators like OZ, T-Mobile, and Sprint taken
- Evaluate the future of mobile email and instant messaging as drivers for the mobile messaging consumer market, relative success and future opportunities.
- Assess the future of mobile email in the enterprise sector- What are the latest developments and potential for growth in this market?
- Investigate the business case for Enterprise IM- What are the interoperability issues involved?

Case Studies Of Including

- Oz Communications - discover Oz's instant messaging service plans
- T-Mobile - find out how this company is re-evaluating its strategy for SMS and MMS
- Research in Motion - understand how this market trailblazer is trying to broaden it' scope
- China Mobile - investigate the challenges and opportunities presented by China Mobile's rollout of its service delivery platform across its regional subsidiaries
- Cingular - learn from Cingular's experiences with American Idol
- Sprint - assess how Sony's Picture Mail service has performed to date and the reasons behind this PLUS
- The Philippines - understand what has contributed to the staggering rise in operator's messaging revenues