Major Industry Questions Answered

- What are likely to be the key markets for adult content usage by 2010?
- How have operators gone about establishing guidelines for the adult content sector in the UK? Has this proved successful?
- What approach has the Australian regulatory authority taken to mobile adult content?
- How did Cherry Sauce and Playboy go about launching their services?

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Coverage Includes

- Forecasts to 2010 for all key content segments: including premium text messaging, video, voice services and MMS a well as adult games and ring tone analysis for all world regions
- A clear overview of the market - understand the key drivers of the market, its size in the various world regions and significant developments to date
- Market segmentation analysis - benefit from a thorough examination of services provided in each market segment, as well as the underpinning technologies, including age verification and content filtering mechanisms
- Mobile adult content business models - analyse successful revenue models and the different characteristics that have contributed to their success, including pricing, delivery channels, operator and content provider partnerships-what are the regulation differences for mobile content in the various markets across the world, including the UK and Australia?
- Real-life case studies - how have the different players in the value chain- including Vodafone and Playboy- gone about launching mobile adult services? What lessons for success can be taken from these companies' approaches to the market?
- Adult content services road map - assess key challenges for the future and benefit from invaluable commentary from the industry experts