Key Coverage
- All new handset models introduced in the market - new handsets are fully evaluated in order to give you a clear indication of which will be most suitable for different consumers
- In-depth analysis of the business case for mobile TV - comprehensive analysis of the opportunities and threats in the mobile TV industry and expected revenue generators
- New case studies of major trials and roll-outs covering in-depth highlights of crucial problems during deployments and running of the service
- Subscriber forecasts and revenue opportunities - unique subscriber forecasts with expanded regional splits highlight where Informa Telecoms & Media predict market growth up to 2012

Market Data

Mobile TV: Broadcast and Multimedia - 3rd edition features comprehensive analysis and case studies for the following mobile broadcast technologies:

- Cellular Broadcast:
o DVB-H
o Huawei Cell Media Broadcasting
- Terrestrial Systems:
o PAL
o PALplus
o SECAM
o NTSC
o DVB-H
o DAB-IP
- cellular networks
o 3G
o WCDMA
o 3.5G & 4G developments

Forecasts

Forecasts include:

- Memory footprint for mobile broadcast TV devices
- Mobile broadcast TV users
- New DVB-SH technologies
- New CMMB technologies
- MBMS technologies
- Digital broadcast TV penetration and forecasts
- MediaFLO devices
- ISDB-T devices
- DMB devices
- DVB-H devices
- Other ‘competing' devices
- Interactivity
- Advertising
- North America, Latin America, Asia Pacific, Western Europe, and Africa and Middle East regions

Countries / Sectors / Companies Covered

Now, in its third edition Mobile TV: Broadcast Network Roll-outs, Business Models and Handsets Strategic Report features detailed case studies on companies including:

- ROK TV
- Hutchinson 3G
- O2
- BT Movio London
- IPWireless TDiv
- Crown Castle
- Vodafone
- Alcatel

Who should read this report

- Mobile Operators
Form your network roll-out strategy, including convergence with traditional cellular services, and decide how best to implement them.
- Broadcasters
Learn how to and who to co-operate with in the value chain in order to extend your broadcast offering to mobile platforms
- Handset manufacturers and chipset suppliers
evaluate all available technologies to determine market potential and learn how to drive down the cost of components for mass market integration
- Content providers - discover how to repackage content for use on different platforms and learn about usage patterns and formats