From a global perspective, the report answers the following key questions:

• Where are the leading data markets?
• What is the status of mobile data deployment worldwide?
• What are the key factors influencing adoption of data services?
• How many subscribers are using advanced mobile data services?

Concise and easily referenced, Mobile Data identifies the countries leading the way in mobile data markets and answers key questions:

Czech Republic

• Why has SMS been so successful in the Czech Republic?
• Can this success be replicated with MMS?

Germany

• How does T-Mobile plan to drive non-SMS data revenues?
• Which data applications have been most successful in Germany and why?

Philippines

• Which applications have driven SMS to record breaking levels?
• Can the success of SMS be replicated with other mobile data services?

UK

• What are the key factors effecting mobile messaging usage?
• What strategies have operators used to boost MMS adoption?

USA

• Can interoperability kick-start MMS the same way as SMS?
• How is Verizon targeting 1X-EV-DO to the mass market?

Case studies include

Czech Republic: Eurotel, T-Mobile	Germany: T-Mobile
Philippines: Globe, Smart Communications	USA: Verizon

Who should buy Mobile Data?

• Mobile operators - Messaging and mobile data product managers - benchmark what is happening in your own and other countries
• Financial analysts and consultants - base your advice and recommendations to clients on the latest and most accurate data available on mobile data
• Content providers - learn the broad characteristics of each market in terms of deployment and usage of data services
• Handset vendors - discover the uniqueness of how different companies operate

Publication Details
Editor: Kester Mann
Format: Online PDF