Born during the mid-1990s in western Europe, the prepaid model has had an unprecedented impact on subscriber growth wherever it has been introduced. In most Caribbean markets including Jamaica, Guyana or Suriname, prepaid subscriptions make up 90% or more of total mobile subscriptions. This unexpected growth has two main consequences: a) it allows mobile telephony to surpass fixed-line telephony in penetration levels, as seen in most eastern Caribbean markets, and b) it forces a decrease in fixed-line telephony tariffs. By making the services available to and accessible by all segments of the economy, mobile telephony move from being a luxury item to be considered a commodity or even a basic service. As a result, prepaid service is a key component of mobile service providers' portfolio.

The Prepaid Strategies and Minimising Churn Executive Briefing offers up-to-date thorough analysis of prepaid strategies and churn and customer retention.

Prepaid Strategies and Minimising Churn, a Caribbean Telecoms Briefing from the publishers of Caribbean Telecoms Analyst studies how the primarily prepaid business will be run, and addresses minimizing churn, which also involves certain strategies in a primarily prepaid marketplace, given such a high percentage of the Caribbean mobile market uses prepaid accounts.

The Prepaid Strategies and Minimising Churn Executive Briefing provides an essential guide to the current market status, a unique level of detail and also includes:

* Prepaid drivers, covering economic conditions, leveraging the mass market and achieving critical mass
* Subscriber acquisition costs
* Prepaid and data services
* Churn and prepaid services
* Advanced prepaid customer analysis
* Case study: churn management at Verizon Dominicana