The Dynamics of Games provides in-depth analysis and hard-to-find data across the entire global games industry to keep you fully informed of this lucrative market.
Global games industry to hit a peak value of $58.4 billion in 2007
"The highest growth will come from broadband, mobile and interactive TV, which are together forecast to generate revenues of $20.6 billion by 2010 - up from $3.8 billion in 2004."
In-depth analysis of the global games industry, across all six sectors
Consoles
Handheld
PC
Broadband
Mobile
Interactive TV
Although the console sector will continue to dominate the games industry worldwide, the growth of broadband, mobile & interactive TV gaming is starting to remove some of the cyclical nature of the business. These three sectors are forecast to contribute significant revenues by the end of the decade.
Discover how you can maximise your revenues and exploit new opportunities within this diverse, yet still evolving industry, with the fully revised and updated new edition of the best-selling Dynamics of Games report.
Key Features:
Forecasts to 2010, including figures for the new handheld games units, soon-to-launch next generation consoles, mobile and broadband revenues
Piracy forecasts ? how much more profitable could the games industry be?
Analysis of the big three console manufacturers, their next generation machines and their online strategies
Hardware forecast for the Xbox 360, PS3 and Nintendo 'Revolution'
Strategic analysis of the global games industry across all six major gaming sectors
Broadband Games ? what revenue models should the online games business best employ for the future?
Global coverage of the booming mobile games sector, with special cross-platform focus on the big gaming markets of Japan, U.S. and UK
The Dynamics of Games (5th Edition) gives you comprehensive coverage of:
Consoles - the console market is, and will continue to be, the dominant platform throughout the global industry
Handheld - this sector will see growth for both hardware and software sales, driven by the recent launch of new handhelds from both Nintendo and Sony
PC - PC gaming will continue to decline - with revenues falling to half the 2001 total by 2010 - due to factors such as new generation consoles boasting the same functionality traditionally associated with the PC
Broadband - the rapid take-up of broadband, as well as interest in services such as Xbox Live are helping drive the broadband games market
Mobile - as 2.5G & 3G mobile services spread, the mobile games market is due to accelerate extremely quickly over the next few years
Interactive TV - still only a small sector within the industry, interactive TV gaming will continue to gain popularity with the spread of digital TV services
The Dynamics of Games provides in-depth analysis and hard-to-find data across the entire global games industry to keep you fully informed of this lucrative market. 