Eastern European TV (10th edition) contains detailed information on TV developments across 18 countries in the region looking at present market trends and evaluating the future direction the market is taking. It includes important illustrative statistics and reliable forecasts to 2011.
Eastern European TV (10th edition) allows you to pinpoint new opportunities and highlight territories ripe for investment. With three IPTV launches at an advanced stage in Poland, Hungary and the Czech Republic, and other launches pending, across all TV platforms, the report provides a valuable insight into their chances of success.
Major industry questions answered in this report include:
-Where are DTH operators using their technological advantage to make inroads into analogue cable's dominance?
-Will free-to-air multichannel services harm the chances of pay TV?
-What strategy has UPC Direct used to succeed in the eastern European region?
-Is the current trend for launching thematic channels here to stay?
With some heavyweight media companies already investing in eastern Europe, do you have the clear and reliable analysis that will enable you to also exploit new opportunities in this emerging TV market?
Use Eastern European TV (10th Edition) and benefit from:
-Forecasts to 2011 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, multichannel TV homes, pay TV penetration and IPTV data
-Market Movements - new quick guides to the key developments in each country
-Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
-Country-by-country coverage - analysis of the 18 key territories, enabling you to track the regions you?re already in and assess which new ones will provide you with new investment opportunities
-Coverage of new broadcast technologies such as mobile TV and HDTV
-Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.
Essential reading for:
-TV Companies: Discover the strategies your competitors are using and find out how more liberal markets are changing the face of broadcasting in eastern Europe.
-Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities and how EU accession has boosted investor confidence in countries previously seen as inaccessible.
-Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
-Broadcast Technology companies: With TV in eastern Europe now actively looking to increase in sophistication, identify which technological developments are likely to have a profitable impact on your business.
Eastern European TV (10th edition) contains detailed information on TV developments across 18 countries in the region looking at present market trends and evaluating the future direction the market is taking. It includes important illustrative statistics and reliable forecasts to 2011.