Thanks to the fast overall growth in the number of Internet users and an improving network environment, the total number of Internet video viewers in China—namely anyone who watches video from Internet sources or downloads video content via the public Internet—reached 98 million in 2007. In-Stat estimates that this number will more than double by the end of 2012, reaching 234 million. Ad revenue for the Internet video industry was US$40 million in 2007. This figure will grow to US$1.1 billion by 2012.

In-Stat conducted interviews with experts from leading companies in the Internet video market to obtain a clear picture of the value chain and their company's current status with regard to their revenue model, volume of video clips, circulation rate, etc.

This reports presents In-Stat's research regarding the business model of Internet Video in China, revenues, problems facing the industry, and the future of Internet video in China.