There is a systemic problem with this area, however. Most of the smartphones sold globally are unable to run applications other than the java-based applications that many basic phones can run. This creates confusion in the marketplace. As it is, about half the sales of smartphones are through employers (as opposed to retail channels) that offer it as a productivity tool for their employees. The recipients of the phones treat them as business tools and are much more likely to carry a second phone for personal calls and are less likely to download personal applications onto their smartphone.

This report finds that, while many users and employers are receiving the benefits of increased productivity, there are still obstacles to adoption, which are outlined in this report.