The conventional wisdom within the wireless industry is that consumers seek a single wireless device with multiple capabilities built into the handset. However, In-Stat studies show that most people regularly carry portable devices that parallel the capabilities within their mobile device. This behavior defies simple interpretation of survey data that affects trends in the development of wireless devices. These are more than just interesting insights into the idiosyncrasies of human behavior. It is important to understand this customer behavior if the wireless industry is to offer commercially successful solutions.