Mobile Handset Navigation Applications May Threaten Global Personal Nav Device Market
 
Report

Mobile Handset Navigation Applications May Threaten Global Personal Nav Device Market At a time when personal navigation devices are soaring in popularity, cell phones are now available that can replicate most of their capabilities. Mobile operators now find themselves with the . . .

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Among other findings:

? In-Stat believes that mobile handset-based navigation applications, like digital cameras and MP3 players, are not necessarily a replacement for more sophisticated, single-purpose consumer devices, but instead will act as a compliment to personal navigation devices (PNDs).
? The value proposition, however, for handset applications is stronger than that of PNDs and, in many ways, the functionality is superior.
? In-Stat's survey finds that consumer awareness and understanding of mobile operators' offerings are woefully inadequate.
Report Details:
Publisher:
In-Stat
Type:
Market Study - May 2007
Number of pages:
41
Number of tables:
12
First Publication Date:
1/5/2007
 
 
 
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