The worldwide market for edutainment toys reached $2.35 billion in 2007. In-Stat expects this figure to reach $9 billion by 2012. The growth in the edutainment toy segment is taking place as the costs of microprocessors and memory chips drop significantly. In-Stat believes that semiconductor companies now have an opportunity to leverage existing, portable multimedia solutions in order to power products found in the price-sensitive edutainment toy market.
In-Stat's latest report includes worldwide forecasts for unit shipments, average sales price, and revenues for electronic-based, edutainment toys. It offers company profiles for the leading edutainment toy manufacturers, such as LeapFrog and VTech, and provides a composite semiconductor forecast for a typical edutainment toy on the market today.
Today's child is incredibly comfortable using technology. As a result, young children now represent a key target demographic for digital consumer electronic (CE) products. There are a number of children's toys on the market today that incorporate digital technology.