Along with traditional forms of audio, such as terrestrial analog radio and CD playback, today's automakers are incorporating satellite radio, digital terrestrial radio (otherwise known as HD radio in the US), and portable MP3 player support into newer vehicles, as either factory-installed or aftermarket options.
As the automobile market matures, automakers are seeking ways to differentiate themselves from the competition. The large installed base of portable media players represents an opportunity for automakers to build in-dash connectivity. Other forms of in-vehicle entertainment, such as satellite radio and multichannel audio, will also be compelling features to offer.
Automotive manufacturers, portable media player manufacturers, and suppliers to each of these industries will benefit from this report because it seeks to understand the different types of digital audio found in today's cars. This report includes future drivers for in-vehicle digital entertainment over the next five years and discusses the global market for automobiles. It also provides information relating to the in-vehicle penetration of satellite radio and digital terrestrial radio, as well as the worldwide installed base of portable media players.