Other important top line findings include:
-Nearly 40% say “This is the first I've heard of” the US Analog TV cut off mandate. (See FCC web site: http://www.dtv.gov, Digital TV Transition organization: http://www.dtvtransition.org)
-41.2% of respondents don't get enough international content
-Younger women, and most men, want more international content
-Up to 30% would drop Subscription TV and use the Internet for TV
-The main types of programs being viewed are movies, news, comedies and dramas.
-40% of respondents have at least one wide-screen High Definition TV (HDTV) set
-Consumers reported movies as their number one program choice on TV
-73% of respondents watch local TV news programs
-One-third watch 24-hour News
-Two-thirds of respondents watch National Network News, read a local newspaper, or use an Online news site
Will online entertainment services have an impact on today's subscription and premium TV markets? In-Stat recently fielded a survey of 1,266 consumers who have a broadband connection, a TV set, and are 18 years of age, or older.