Unlike many other mobile applications such as video and downloadable music, the target market for these services appears not to be high-spending, high-usage wireless customers. Those users, apparently, have already arranged their voice service plans and handsets to their liking. Instead, the more frugal customers who may be limiting their usage and spending to avoid unexpected bills are a more important—but difficult to identify—market.
This report will be important to companies considering entry into the converged services market including equipment vendors, handset manufacturers, and wireless carriers.