In-Stat's survey of US wireless users finds there is interest in mobile music services beyond the simple ringtone. Playing MP3 files appeals to a younger techie audience, but in the long run, digital radio may actually be a more popular service. This report reveals the demographic similarities and differences between MP3 Intenders and Digital Radio Intenders and calculates pricing strategies for the greatest carrier revenue. Also covered are carrier initiatives and music-compatible handsets.
In-Stat's survey of US wireless users finds there is interest in mobile music services beyond the simple ringtone. Playing MP3 files appeals to a younger techie audience, but in the long run, digital radio may actually be a more popular service.