US Consumer Attitudes About Mobile Communications and Entertainment
 
Report

US Consumer Attitudes About Mobile Communications and Entertainment Mobile entertainment is about more than video. Informational services, still image photos, games, and music round out the mix. Unlimited data packages also open up the Internet as a "bypass" that will compete against specialty services that come directly from a cell phone service.

From:
$3495
 
Top line findings include:
-35% of respondents still use only voice services
-Five major categories of activities are driving growth for those who use services beyond voice
-A limited number of specific features are important within each of the five categories
-Nearly 50% of respondents would use the Internet from an unlimited data package in place of other rich media services
-People under 45 years of age are the likely drivers for future growth of enhanced services
-Too many models of handsets confuse users and fragment the market for services
-Respondents using the five categories of activities are twice as interested in Apple's iPhone
Report Details:
Publisher:
In-Stat
Type:
Market Study - September 2007
Number of pages:
126
Number of tables:
92
First Publication Date:
1/9/2007
 
 
 
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