The report explains how football sponsors can benefit from their rights and maximise their investment. Find out how:
Avaya used its sponsorship of the World Cup to boost awareness among executives and IT decision makers worldwide.
Nationwide leveraged its involvement with the England Football Team to get benefits that many bigger sponsors couldn't achieve.
The report is also a vital tool for football clubs and associations. With transfer fees collapsing and TV revenue at best static; commercial operations are the only realistic method in which clubs can increase revenues.
Discover how:
Charlton Athletic secured funding to keep the stadium busy and profitable throughout the week instead of just on matchdays
Northampton Town used research to triple sponsorship income and how the club set-up international partnerships that could earn millions
Norwich City implemented a fan recruitment programme that grew attendance levels despite the club's league form
How demographic research is a weapon to attract new sponsors and increase other revenue streams
Watford caters to fans who consider that its community involvement is just as important as winning matches
The financial models that allow a club to move into profit
The report is a must have for all sponsors, clubs, associations and consultants in the football world.
The report explains how football sponsors can benefit from their rights and maximise their investment.