Driving Business Through Sport
Sponsors: Sports clubs/federations: Sponsorship Agencies: Consultants:
A full understanding of the subject
Time saved in the search for data, opinion and practical advice
The latest thinking from 70 of the leading authorities in the sponsorship industry
Expert guidance for maximising effectiveness and reducing costs
The chance to read the most detailed case studies yet published from many of Europe's most successful sponsorship programmes
An analysis of the risks involved and how to avoid them
An alert on the impact, dangers and opportunities presented by the changes in television and by new media
Sponsors waste around $1.7 billion every year by choosing the wrong events
Sponsors lose potential benefits of at least $5 billion annually by failing to exploit their events ? the report shows how to avoid this waste
Benefits worth 200% of sponsorship costs are easily available ? the report shows how
One company received $18 million worth of media value for rights costs of around 41.5 million ? the report shows how this was achieved
Another company used sports marketing to help add ?250 million to its stock market value
Publisher:
International Marketing Reports
Type:
Management Report - January 2006
First Publication Date:
1/1/2006
The most comprehensive analysis
of the European sports marketing industry to date.
