The report investigates the major drivers and constraints for the market and through extensive in-depth interviews with key player's, this strategic research report provides all members of the mobile ticketing & couponing ecosystem with vital recommendations in order for them to maximise revenues within this rapidly growing sector. Through 142 page of analysis, the report not only offers a detailed look into the dominant technologies, including barcodes, RFID & NFC but also conducts an in-depth investigation into a number of important applications and services within this sector around the world.

Key questions the report answers:

- What is the current and future market size for Mobile Ticketing & Coupons?
- What is the strategy for mobile network operators, ticketing/coupon issuers & new entrants?
- What are the main market drivers for mobile ticketing and coupons?
- What are the key technologies that are being adopted for mobile ticketing and coupons
- Is the paper ticket dead?
- Will NFC revolutionise the ticketing market?
- Who will be the winners and losers in the mobile ticketing and coupon market?
- Are retailers ready to adopt mobile coupons?