This second edition provides consolidated revenue forecasts for the entire mobile entertainment market, broken down by eight key regions, as well as an overview of the relevant mobile technologies and an in depth study of the major players within each service industry. The comprehensive study also includes an exploration of the key market drivers and constraints within the mobile entertainment field. This highly appraisal of the markets within this rapidly expanding industry offers a practical look at the opportunities for new and existing players and is vital for any organisation intent on maximising their revenues from mobile entertainment.

Key questions the report answers:

- What strategies should operators, vendors and publishers employ to maximise their respective returns in the mobile entertainment market?
- What is the current and future size of the mobile entertainment market?
- What are and what will be the most lucrative mobile entertainment services?
- What are the key drivers in the mobile entertainment market?
- What impact has 3G had on the mobile entertainment market?
- What are the major hurdles to greater adoption, and usage, of mobile entertainment services?
- How has the mobile entertainment value chain developed?
- Who are the major players in the mobile entertainment market?
- Which services are likely to be constrained by national and international regulation?