Through an examination of the current mobile music market and in-depth qualitative research in the form of one-on-one interviews with leading members of the mobile music value chain, this focused study offers market projections for each category of mobile music service: ringtones; ringback tones; OTA full track downloads; and subscription based rental services & streamed radio. The report also presents market projections for mobile music user numbers and revenues between 2007 - 2012 split by eight key regions of the world. In addition, this extensive analysis of the mobile music market provides a vital analysis of the growing interest in subscription-based rental services.

Key questions the report answers:

- What strategies should operators, vendors and aggregators employ to maximise their respective returns in the mobile music sector?
- What are the prospects for the rental music market?
- Are there further opportunities for growth in the ringtone market?
- To what extent are current music content retail prices sustainable?
- What impact has 3G had on the mobile music market?
- What are the major hurdles to greater adoption of mobile music?
- How has the mobile music value chain developed?
- Who are the major players in the mobile music market?
- Will advertising provide a viable primary revenue stream for content providers?
- What is the total value of the mobile music market?